Haven's Kitchen - Alison Cayne
Startup to Storefront
00:00
The Venn Diagram Is Not Generational
We know on TikTok, I think like 50% of the users will eventually make a purchase. We have seen our velocities increase like 30% year over year at a time where people are cooking a little less than they were a year ago and through a price raise. Our hunch is that there is some awareness, connectivity to purchasing, but we can't save for sure.
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