2min chapter

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The Pros and Cons of America’s (Extreme) Individualism (Ep. 470 Replay)

Freakonomics Radio

CHAPTER

What Is Uncertainty Avoidance?

In the usa, individualism coupled with masculinity creates soc where if you're not a winner, you're a loser. There is a strong desire to be more feminine. The next dimension is what the half states call uncertainty avoidance. This is actually a little bit of an unfortunate name. Uncertainty in e omics means something very akin to risk. It could give you new occasions to gain status in an unexpected way.

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