How Blackstone Can Do Strategy Better Than an Agency Can

All the work we're doing is in partnership with agencies and companies right now. We're definitely reliant on the amazing strategies that exist within agencies. The added layer that we're bringing is to your previous point, it's really hard to get to commercially minded brand strategy when you're not sat in the building where that's being written. In the same way as an agency without collaborating with a client to get to the right answer, Blackstone requires this added layer of quality control.