Fireside Chat #4: Hidden talents, changing people's minds, and beer
The Stronger By Science Podcast
How Do You Think About Changing People's Minds?
A lot of people try to change people's minds with public communication. But for the most part, it's almost always people who were already receptive to having their minds be changed. If you're talking about dislodging a deeply held belief and substituting a new one with it, then that almost always has to take place with just a non threatening, one on one, private conversation. And it can even work in reverse. There's a phenomenon called the backfire effect where if people already believe something, and you present them with evidence ta at what they believed was in fact false, they actually wind up believing the thing that they initially believed even stronger.
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