Episode 61 - Toby Baker on Customer Experience, and why we should learn the good and bad from B2C
Two PreSales in a Pod
00:00
Is Consistency Really Important in B2B?
Consistency is super important in B2C and it's even more important in B 2B. You want to make sure everything you do through the more public world is consistent with that. So, something like social selling is a broader term, but something like employee advocacy is a way of making it easy for the content and messages that go via your employees to be consistent with what marketing share.
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Transcript
