5min chapter

Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)

Lenny's Podcast: Product | Growth | Career

notes

CHAPTER

Podcast Marketing

The average cost to acquire a podcast listener if you're doing paid marketing is about anywhere from three to $10, depending on the appeal of your show. The same ad could be $200 one week and $700 the next week, depending on how much demand there is for that category. If someone doesn't click, it's either not a good description or it's not a good set of content.

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Transcript

Episode notes

Chris Hutchins recently left his position as Head of New Product Strategy at Wealthfront to focus full-time on his podcast, All the Hacks. If you’re thinking about starting your own podcast or are simply interested in the process, be sure to check out today’s episode. We dive deep on all things podcasting: the pros and cons, how to climb the charts, and how much time you should expect to spend on each episode from start to finish. We talk in-depth about the process, from pre-production to publication, and share all of the products we use for recording, editing, and publishing. Chris also offers some important tips and tricks on how to get your first subscribers and how to market and grow your podcast, as well as some incredible money-saving hacks that you can start implementing today.

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Find the full transcript here: https://www.lennysnewsletter.com/p/launching-and-growing-a-podcast-chris

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Thank you to our wonderful sponsors for supporting this podcast:

• Notion—One workspace. Every team: https://www.notion.com/lennyspod

• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

• Lenny’s Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent

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Where to find Chris Hutchins:

• Twitter: https://twitter.com/hutchins

• LinkedIn: https://www.linkedin.com/in/chrishutchins/

• Website: https://chrishutchins.com/