Is There Value in Doing Hard Things?

"Do hard things is there's value in that where I hate sometimes is when we instead of taking that value," he says. "If it makes you happy to go get in the freaking cold every single morning and be miserable, like because it's a check in your box of discipline" He adds: "My biggest realization over the last year is like not everyone wants to try to go after some like weird 0.01% outcome or top 1% outcome"