Inside B2B: How B2B brands are responding to 'forced digital transformation'
The Marketing Week Podcast
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Are We Going to Have a Different Approach to Demand?
Russell: All the industries are different. Working intact is very different o be working in car parts, which isnt very different to working in financial services. And so if you take, say, the anybody selling into anything to do with travel isis essentially ground to a halt. It's going into hibernation over the next couple of months. You just need to look t at the newspaper to find aut that b b br laying off 30 thousand staff for a couple of months. So that's why the point about being able and in the moment is so true, because we got o react day to day. But that reaction around day to day is also important in another business as well
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