15: Blake Bartlett, Partner @ Openview, Product-led VC
PRODUCTEA with Leah, Growth & Senior Leadership
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The Future of Product Led Growth
I'm a one spoken motivator for a lot of VC investments certainly in 2020 and 2021 was just straight up FOMO. If this is the next big thing I don't want to miss it so like let's be safe and just invest. There still are some holdouts in terms of the average person's perception which is that P.L.G. will work for broad horizontal markets but not my vertical software business. And we're already seeing it starting to happen, there's companies that are doing it in you know truckers P. lg applications for construction workers. The party is over because then all of these markets are wide open to anyone that understands product that growth and customer
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