The Entrepreneurial Spirit Grabs You Early

Roxanne Jones: My mom would go to the grocery store and she'd bring a stack of coupons. She'd get up to the checkout counter with the lady or the guy checking us out. And she'd work him like there was no other to get him to take the expired coupons. So I saw her just grind the ticket lady, right, to get me in at the underage youth price. But then when I got into sports business, I had the opportunity to negotiate every day for the athletes. It comes from negotiation and it comes from practice," he says.