This chapter explores a shift in perspective on business, highlighting the importance of creating the best product or service possible and having a purpose beyond monetary gain.
Why does your business exist other than for the purpose of making money? This is the MOST important question you can ask! And what's scary is that most entrepreneurs don't have an answer to this question. The only reason their business exists is to make money for themselves. What's wrong with this? Legally there's nothing wrong with this at all and people can do whatever they want! The problem is that these people will fail at making money and wonder "WHY?". Money is a byproduct of value when you create value you make money. And money isn't value. So you can't create money by trying to make money, it just doesn't work that way! Companies who aim to solve problems and improve people's lives create value, the byproduct of this is money. Lots of money. If you want to be motivated, have fun, help people and make a lot of money while doing so -- this video is for you!
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