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4min chapter
The Current State of Social Media- Nikita Walia-Blank
Inspiring Futures
How to Operationalize a Brand Guideline?
You know, people sort of work in a vacuum and develop these brand guide lines. But the real test is trying to operationaline those, those guide lines in the real world. And there's nothing tougher than having to write in a voice. The best brands are strong enough to know who they are, but like flexible and open minded enough to question it.
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