2min chapter

Channels with Peter Kafka cover image

A n00b’s guide to the Microsoft / Activision deal the FTC wants to stop

Channels with Peter Kafka

CHAPTER

Is That the Standard for the Game Business?

EA, Take Two, Activision and Ubisoft are the big four video game publishers. EA has been investing in mobile since 2010 or so. They have Star Wars mobile games, they have a SimSense mobile game that has been pretty lucrative for them. The company just purchased Zinga, the maker of Farmville, and that deal closed a little bit earlier this year.

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