Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.
In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics?
Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by?
Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue.
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00:01:07 - Nood’s Journey to $60 Million
00:02:29 - TikTok Spending Strategy for Success
00:04:26 - Using Different Attribution Models in Marketing
00:09:11 - Diversifying Channels: TikTok vs. Meta
00:12:25 - Understanding Media Consumption for Effective Advertising
00:14:46 - Avoid Wasting Money on Clicks
00:18:45 - Building a Resilient Brand with Press
00:20:27 - Optimizing In-Store Sales with Budget
00:25:21 - Optimizing Tech Stack for Brand Success
00:28:19 - Landing Page Testing Platform Recommendations
00:29:40 - Audience Q&A Session
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Follow Bryan:
LinkedIn: https://www.linkedin.com/in/bryancano/
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
