We got a true dose of inspiration for you today.
Founder of The Wayward Home, Kristin Hanes joins the Niche Pursuits podcast this week to share with host Jared her amazing story:
How she started her blog with no prior knowledge of website building and living in a broken-down sailboat to now running a successful online business.
It all began after being laid off from her job as a radio news reporter. She decided to start a blog and share interview-based articles about nomads on social media platforms like Facebook and Pinterest.
With connections at SF Gate, some of her early articles got republished on the site bringing her some quality traffic and links.
After six months, Kristin joined Mediavine and started earning income from ads on her site.
But it wasn't until early 2019 that she decided to prioritize SEO, taking courses to help her improve her website's rankings.
Implementing SEO strategies and updating old posts, Kristin saw a significant increase in traffic, reaching 120,000 page views per month by May 2019. She continued to publish new content while updating old articles, and her website's traffic grew to 300,000 monthly page views by the summer of 2019.
Kristin attributes her success to her focus on SEO, improved writing skills, and targeting low-competition keywords in her niche. Currently, The Wayward Home generally earns between $25,000 to 30,000 per month and has an average of 400,000 monthly page views.
Initially, Kristin wrote all the articles herself, focusing on pushing out as much content as possible. However, as her blog grew, she hired writers to help with content creation. Now, The Wayward Home has around 430 articles, with a team of writers specializing in different areas such as RVing, tiny homes, and van life. To assist with formatting and uploading articles, Kristin also has a virtual assistant.
One key aspect of Kristin's strategy is prioritizing relevant and experience-based content over high search volume keywords. This approach has helped her establish credibility and attract a loyal audience. Additionally, being quoted in major media publications has provided valuable backlinks to her blog. Kristin is also experimenting with AI-generated content on a new niche site, exploring innovative ways to expand her online presence.
Kristin's passion for helping others live a nomadic lifestyle is evident through her blog and social media channels. She offers resources and support to those interested in this lifestyle.
Overall, Kristin's journey from starting a blog with no prior knowledge to building a successful online business is a testament to her dedication, strategic approach, and passion for helping others embrace a nomadic lifestyle.
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