Programmatic Podcasting - Using a DSP

Programatic ad servers are built with decades of experience learned from other advertising channels applied to pod casting. This allows buyers to take advantage of features that are still not incredibly common in pod casting, but are border line table sakes for large buyers. The d s p is motivated to integrate more data partners and to enable buyers to bring their own first party data. Programmatic can enable all these executions across your entire campaign.