5min chapter

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GTM #1: The New Enterprise Go to Market with Figma

a16z Live

CHAPTER

Isn't That What Airports Are For?

In the old days, there was a lot of marketing effort into educating all the industry analists who would then kind of educate the customers. But it went like, way beyond that. So you're going to go send these very expensive sales team into an account to navigate the account and get the deal. Ah. And so you need a large amount of supporting collateral. Sit's everything from, what are all the things you have that the competitors don't have, and how do you bring those up and convince the customer of them? That isna anser to that's tiht, right? Right? Licke it. Look at my team. We can afford big postersateth.

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