How to Develop Scarcity in Your Facebook Ads

Sally Kohn: I love talking about scarcity because it's such a fascinating concept. Cyber Monday and Black Friday are probably the days of the year where scarcity is most at play in marketing, right? She says marketers need to get creative with different types of scarcity somehow,. some way in their ads. "It's not going to be easy for a lot of marketers knowing full well that someone could come in from these ads"