The Importance of Convenience Over Necessity

I love how you position that convenience versus necessity. I haven't thought about that before. That's really cool in terms of that positioning. So but it's really welcoming. Yeah. Oh, definitely. Most of them actually want to hook you into continuing with that subscription model as much as possible. It's a great differentiator there because you kind of think about the whole control thing. And you're telling them you are in control as a customer, but I'm happy to help if you need me. Wonderful. Thank you. Your book is called Love is the Business Plan. Who's sort of the target audience for the book? And, you know, why did you decide to write