Why a new DSP matters for CTV

If you’ve ever wondered why half the industry still behaves like cookies are a personality trait, welcome to the episode that’s about to ruin a lot of vendor slide decks. Rabbi Pesach Lattin breaks down how Keith Gooberman, founder of Pontiac Intelligence, quietly engineered one of the only CTV-first DSPs that isn’t dragging a decade of open-web baggage behind it like a wounded pack mule.

This isn’t your standard adtech kumbaya chat.

This is the part where we look under the hood, point at the wires, and ask why everyone else keeps pretending their bidders “support CTV” while behaving like they’re still loading banners on a recipe blog in 2013.

Here’s what we cover (and why CTV vendors should start sweating):

• The Pontiac DSP’s stateless, cookieless-by-design architecture

Keith Gooberman didn’t “go cookieless.”

He built a bidder that never needed identity maps, lookup tables, sync storms, or any of the legacy machinery that makes other DSPs choke during high-volume TV moments.

• Why legacy optimization fails on CTV every single time

CPM-chasing, remnant-sniping, bid-density “AI” that was fine for the open web but collapses the moment it touches premium pods.

If your CTV campaigns feel like chaos, this is why.

• How CTV really operates

Pods, rotations, pacing windows, dayparts, MVPD pipes, app-level supply differences, publisher metadata games, curated PMPs, and the real economics behind premium impressions.

The stuff no one says out loud on stage.

• The new DSP model Pontiac proved is the future

Small. Lean. Stateless. Infrastructure-like. Built for curated CTV, not welded onto a display bidder with duct tape and optimism.

And yes, it’s packed with keyword fuel for the YouTube gods:

Keith Gooberman, Pontiac Intelligence, Pontiac DSP, CTV advertising, CTV-first DSP, programmatic CTV, connected TV strategy, premium video advertising, identity-free bidding, stateless bidder, SSP CTV integrations, curated PMP strategy, Roku ads, Amazon Fire TV advertising, MVPD CTV supply, predictive allocation, pod-level pacing, programmatic optimization, DSP engineering, adtech architecture, supply path optimization, premium video supply, cross-screen strategy, streaming adtech trends, advanced TV advertising, privacy-safe programmatic, cookieless DSP design, 2025 CTV buying.

Why this episode matters more than your fifth “What’s Next in CTV?” webinar of the month

Because this isn’t hype.

It’s the forensic breakdown of how one DSP actually solved the physics of television while everyone else tried to rebrand their failures as “AI-driven.”

Because Keith Gooberman didn’t follow the industry map — he burned it and built something that actually respects CTV’s structure, rules, and supply constraints.

Because if you’re buying CTV, planning budgets, leading a media team, building a platform, or just trying not to embarrass yourself in the next meeting about streaming strategy, this is the stuff you can’t afford to misunderstand anymore.

And if you want the version with the spicy parts I can’t say on YouTube without getting emergency calls from PR teams, that’s waiting inside ADOTAT+.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.