Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Encouraging Experimentation and Innovation

This chapter discusses how companies can encourage experimentation and innovation within their organizations. It highlights the importance of identifying a company's assets and putting a portion of them into an experimental mode to encourage growth and advantage. The chapter also emphasizes the need for leaders to identify individuals who are willing to take risks and think outside of the comfort zone.

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