Startup SEO During a Downturn w/ Eli Schwartz
Content and Conversation: Organic Growth Insights from Siege Media
00:00
The Importance of ROI in SEO
I've seen competitors, even to us, would create content on stuff that obviously shows up on our top pages. Almost I would say very frequently, whatever is top in like high search volume, very often is the worst converting. So we naturally default to these things that can like, are prominent, but very often aren't doing actually anything for the business. It's kind of the under the surface stuff that very often converts the best.
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Transcript
