
#280 Ethical experimentation with Craig Sullivan
UX Podcast
How to Conduct Ethical Experiments
of course everything is experiments and i think using that term opens up for the for the conversation around how do you perform ethical experimentation. There's a great deal of pseudoscience going on as we mentioned in the interview that this this experimentation that claims to be or gives the appearance of being scientific and being robust but actually it's fundamentally flawed right? It takes years of experience and replication which are not one of your favorite topics yes exactly the same experiment needs to convey the same result the second time you perform it yeahWhich is incredibly difficult um in in our world of digital because normal experiments in the lab you would hold everything elseUm stillyou would maintain all the other variables and you would choose the ones