There's a negativity bias, which is from our early days of evolution, stuff that might kill you or as dangerous is more viable because you want to stay away from it. I would say the, the bandwagon effect, which is when everyone is saying it, it, you think you assume it must be true. So this is how you get group madness,. where you have, it becomes fashionable, it become fashionable to believe a certain thing. And so therefore, people are doing it and then others start doing it too. It makes them look like a good person or it looks cool or whatever. The availability heuristic: When something is accessible, yeah, then you're going to grab for