Logos and Branding - You Need to Charge for Like Usage Fees

A lot of customers have a sort of entitled mindset almost, but a hundred K dude, that's like 3400 dog portraits, at least. You guys and people are, you had to realize people, these are businesses too. Like it's so much more valuable than just like a graphic. It's their brand. Anyways, there's just a lot of different, it's very nuanced of course from your friends to businesses. But the rule of thumb is if your clients, not your mom, you need to charge them. Like a lot.