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025 How A Marketer Turned His Own Pain Into A 7- Figure SaaS Business - With Rick Perreault
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
How to Measure and Hold to a Belief in Pricing
A $25 price plan? We had, we had it for years. Early 2012, we actually got cohort analysis. And then someone realized on average, our $25 price plans churn after four months. It costs us $120, $150 to acquire our customer. That was definitely one area that was a mistake. But today, we treat everyone the same. So if, you know, big enterprise Fortune 500 company calls us up, we tell them this and we know we don't sign NDAs,.
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