Platform-Specific Creative: Tailoring Content for Psychology

In this episode with The Burnouts (Phoebe Gates and Sophia Kianni), we talk about the massive shifts happening in live shopping, AI, and the attention economy, and why convenience is about to reshape everything you know about business. We talk about where the real opportunities are for young creators, how to market across platforms the right way, and why empathy and EQ still outperform everything inside a company. I also share my take on culture, judgment, the future of work, and what it actually means to take control of your life in the AI era.

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