Do We Need to Run Through Such a Large Scale Integration Platform?

The place where these kind of efforts shine is when you actually do programmatic applications of this, right? The data hub system was not looked at only once a quarter, there was a data management system that was waking up every morning making exactly that query. So it's a really question of like, what is the cost benefit out of it running such a large scale system? If it's only human facing, then I'm completely in agreement with you.