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How Do We Build Longevity?
As marketers, our most important role that we have for our organizations is how do we build longevity, right? And i think, and maybe this wherewoud love or opinion on, is, how can we as marketers, manage and protect that identity for the long term? Is there a colsnots version of, here's your marketing one to build longevity for the next hundred years. Or it's a little more complicated than that.