602: Am I Seeing What I Think I'm Seeing?
The Pen Addict
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Exploring a High-End Pen Brand's Sub-Brand
The chapter discusses a high-end pen brand's decision to create a sub-brand for their premium pen lineup, comparing it to other established companies' strategies. They delve into the craftsmanship, materials, pricing, and market segmentation of these exclusive pens, emphasizing the brand's shift to a higher-end market.
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