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12min chapter
602: Am I Seeing What I Think I'm Seeing?
The Pen Addict
Exploring a High-End Pen Brand's Sub-Brand
The chapter discusses a high-end pen brand's decision to create a sub-brand for their premium pen lineup, comparing it to other established companies' strategies. They delve into the craftsmanship, materials, pricing, and market segmentation of these exclusive pens, emphasizing the brand's shift to a higher-end market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode