What Was the Impetus for Starting Workflow?

I want to talk about your views on productivity because I think that yeah you know this is one of those things where I just finished reading. Madeline Dorsey's gonna be a guest here called I Didn't Do The Thing Today and it was such a contrarian view on productivity. What was the impetus for starting workflow even explain it to people? Well there's so many ironies in this right like your this person who struggles to get things done to build a company that helps you get things done.