Save the #BossBabes: MLMs, Get-Rich-Quick Schemes, and the Prosperity Gospel
The Money with Katie Show
00:00
The Rise and Fall of the MLM Industry
The Lulero founders used language invoking religion and morality pretty literally. The internet is gludded with stories from women who have left the company for any number of reasons, but primarily because they found it just increasingly difficult to actually make any money. Both Deanna and Mark relied heavily on language that emphasizes individual responsibility and hustle coated in a thick, pink, sparkly layer of female empowerment.
Transcript
Play full episode
