The Problem With Device Proliferation

The device proliferation thing is a real challenging. I kind of almost see this as like a design ethics problem when we talk about waste and consumption. If in 2015 and 2014 people didn't have farfield microphones in their homes, we had to sell speakers. And that's why the second chapter of my book is just all about capturing customer context because in a multimodal world, it's so, so important to look more broadly than just like a persona.