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Imperfect is perfect, w/Facebook's Mark Zuckerberg

Masters of Scale

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The Strategy of Learning and Going as Fast as You Can

Cara golden is the founder and seo of hint water, a 90 million dollar beverage company. Kara made a bold decision not to add sugar or preservatives to her bottled drinks. At first, this meant that drinks went bad really quickly. But she still wanted to know if people liked the flavor, so she started selling bottles of hint. She was scouring the world for ingredients that might extend its shell flah.

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