38. The journey to ABM | Avoma
Let’s talk ABM
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The Importance of a B M
Yag, i think i can see a book coming to compete with sangrammaan. This podcastes called let's talk a b m. It also lies back to the story that i told you where i said, right now, largely we have been, so far, being driven by inbound and we have not gone out bound,. So the reason why is that when you have a lot of inbound coming in, you don't have the control on the deal size. On the contrary, when you go outbound, you can make sure that you target accounts of a particular in in ina particular kind.
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