Intro

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In this episode of the DTC Podcast, we have Josip Begic, CEO and Co-Founder of Lebesgue, to answer the one question every DTC CEO asks: what’s actually working right now? With $4B in ad data and insights from 25,000+ brands, Henry AI cuts through the noise to pinpoint the exact levers that drive revenue up (or down).

Get started with Henri AI inside Lebesgue–plans start at $79/month.

This episode breaks down:

• Why conversion tanked 25% after a "small" discount code tweak
• How AI visibility (e.g. ChatGPT referrals) is becoming the new SEO
• Where Meta's AI (Andromeda) really works—and where it doesn't
• The biggest mistake DTCs are making with email segmentation
• Why attribution models need game theory (yes, really)
• If you’re a DTC founder scaling from $5M–20M, brand owner, growth lead, or a marketer who wants a smarter way to spot performance issues, this episode is a must listen.

Timestamps

00:00 Lebesgue’s AI approach to ecommerce analytics

02:05 Why better measurement changes marketing decisions

04:00 How AI uncovered a hidden conversion rate issue

06:10 Correlation vs causation in attribution modeling

08:00 ChatGPT as a high-converting traffic source

10:05 Optimizing ecommerce sites for AI discovery

13:00 Why fundamentals still matter more than advanced AI

18:30 Common email marketing mistakes during peak periods

21:00 Using competitor data to find growth gaps

23:30 What CEOs see first when using Henry AI

27:00 Where AI agents and ecommerce are heading

31:00 AI visibility as the next growth battleground

33:00 Getting started with Lebesgue and pricing

Hashtags

#DTC #Ecommerce #AIinMarketing #MarketingAnalytics #Attribution #ChatGPT #AIDiscovery #MetaAds #GoogleAds #EmailMarketing #ConversionOptimization #FounderInsights #MarTech

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