AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Importance of Having a Clear Vision of Who You Want to Work With
When we were a small agency, there was an element of being afraid of losing our clients. But thinking back now, that was also linked to a lack of clarity of who we wanted to work with. I think for lots and lots of small businesses, particularly, maybe more so than the kind of solo printer type person. For sure, there is always a need to ask that question. Who is it that I most want to be serving? And where do they fit on this sort of spectrum of clients that I'm working with?