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Doll-maker Labubu’s profits to rise nearly 400%

World Business Report

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The Phenomenon of Lububu Dolls: A Shift in Toy Industry Dynamics

This chapter explores the explosive popularity and financial success of Lububu dolls from Potmart, marked by their distinctive design and social media buzz. It also examines Potmart's impressive profit surge compared to established toy giants like Mattel.

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