#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
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You Can't Pay for the Head Nod
The head nod is something that you're part of the tribe. And it's probably one of the hardest things to do, is build a meaningful head nod totally. I think the head nod comes actually from when people feel in a very secure part. They feel very secure themselves being a part of that brand or that experience or that community. But you're a boat oter or you drive a jeep, and that's what makes you feel happiest,. You're more than happy to give that nod or be apart of that. It either is there or it's not.
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