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#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
You Can't Pay for the Head Nod
The head nod is something that you're part of the tribe. And it's probably one of the hardest things to do, is build a meaningful head nod totally. I think the head nod comes actually from when people feel in a very secure part. They feel very secure themselves being a part of that brand or that experience or that community. But you're a boat oter or you drive a jeep, and that's what makes you feel happiest,. You're more than happy to give that nod or be apart of that. It either is there or it's not.
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