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Is the Golden Age of Podcasts Over?

Culture Study Podcast

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Navigating Podcast Advertising Dynamics

This chapter explores the complexities of podcast advertising, focusing on the price differences between host-read and AI-generated ads. It highlights the importance of host integrity in choosing sponsors and discusses the structural dynamics of ownership and revenue sharing in the industry. The conversation further analyzes podcast metrics and current trends, questioning the sustainability of the advertising landscape while acknowledging the ongoing flow of revenue.

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