3min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

How to Create a Brasserie

It was a flower shop that you worked at as a young woman. It was the Delicatessen. And it was where I fell in love with shopkeeping. The day we opened the door, the same, the queue was there as I came. We created a brasserie for your nose. You can go in and you get a bunch of different like things to smell. Your body lotions appear from the lute guns and we paint you with hot paint brushes all over your body. Everything is about twisting and turning the experience and causing your sense of smell to be the predominant sense. When we go around the world, we take a portable tapest bar with us and we entertain

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