25min chapter

Lenny's Podcast: Product | Growth | Career cover image

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Misconceptions in Growth Strategies

This chapter discusses the prevalent misconceptions regarding growth tactics and the hiring of growth teams within startups. It emphasizes the importance of achieving product-market fit and suggests that founders should lead growth efforts until their companies reach specific milestones. Additionally, the conversation warns against superficial changes like rebranding and highlights the need for data-driven strategies to avoid wasting resources.

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