Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech! cover image

Masters of MEDDICC - Andy Sadler: 2x CRO, Built 4x revenue teams to over $10bn in exits - Episode #9

Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!

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Understanding Metrics, Decision Criteria, and Champions in the Sales Process

The chapter emphasizes the importance of being prepared for objections by understanding metrics, presenting reference case studies, and providing relevant examples. It also discusses the role of champions in the sales process and questions whether effective selling is a learned skill or an art.

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