Almost every successful Amazon business I've ever encountered almost all of them are Amazon native sort of with business plans designed specifically for Amazon. With one exception everyone I can think of got recruited by Amazon started trying to sell through Amazon and that era it failed. Many people who got involved particularly in that Wild West era started out by just signing up for an Amazon seller account which is not very much money right now. They would go on to do huge pretty huge volumes reselling $50,000 worth of stuff a day or something $70,000 Worth of Stuff A Day.

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