The Importance of Summertime in a Business

The summer is incredibly important because when we get toward Q4, our customers are going to check out. So as much as I want to check out a little bit and ease up, it doesn't make sense to. You know, the kids are home. They're not at school every day. So the schedules are different. I'm pulled toward hangout time, family, less intense on work. But mentally I'm, oh no, that's not the case at all. Now is the actual time to get things done, get people on the calendar. Our sales cycle is starting to look like it's 60-ish days. And so I just work backwards. It's really like