Hey friend, I had an eye-opening strategy session with a client last week, and I have to share it with you. She came to our call struggling with prioritizing the ask in her fundraising efforts. She was caught up in the day-to-day grind, and when I asked her how many asks she made last month, she had no idea. Sound familiar?

Here’s the thing: If you’re not tracking your asks, how do you know you’re not making enough?

In this episode, I break down why tracking Key Performance Indicators (KPIs) is critical for fundraising success. You may have big revenue goals, but if you're only tracking how much money you've raised, you're missing key data points that tell you how to adjust your strategy in real time.

What You’ll Learn in This Episode:

- The difference between lagging indicators(like money raised) and leading indicators (like asks made)

- Why tracking your daily fundraising activities matters more than just the end-of-year total

- How setting and tracking the right KPIs can give you clarity, accountability, and confidence in your fundraising strategy

- The emotional intelligence and communication skills you need to make stronger, more effective asks

- How radical accountability—both for yourself and your team—can transform your fundraising results

Ask Yourself:

- How many asks are you making each month?

- Are you tracking your progress daily, or waiting until it’s too late?

- Is your team holding themselves accountable, or are you picking up the slack?

If you want to grow your fundraising revenue, it’s time to stop guessing and start tracking the right things. Tune in now and let’s get to work!

Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.

If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2

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