#67: Klarna’s growth story with Head of Nordics Björn Bryngelson
The Growth Pod
00:00
Navigating Consumer Behavior in Payments
This chapter explores the evolution of consumer behavior in the payments industry, focusing on the need for agility in response to shifting expectations. It highlights Klarna's strategic adaptations in the U.S. market, including branding, innovative app features, and local partnerships, to enhance the customer experience. The discussion also addresses the challenges faced due to regulatory constraints and consumer preferences across different regions, emphasizing the future of e-commerce.
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Transcript
