Don't Put More Icing on the Cake Than Actual Cake

Don't put more icing on the cake than actual cake. Leave plenty of room for substance, cause that's what people follow you for. You're building human to human relationships based on your unique set of interest and skills. Get people excited for you as a full human being with flaws and imperfections. Just don't drown them into your unique u stuff and then forget to actually share with them what they expect to share of you.