The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Rewind: Intercom on Product – The intersection of company and product strategy

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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Introduction

This chapter explores the relationship between company strategy and product strategy, highlighting the importance of separating the two and not conflating them. It also discusses how certain companies are defined by their product, while others transcend their app.

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