The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 680: The Most Important SaaS Metrics of 2023 with monday.com Co-Founders and SaaStr Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

How to Measure Cash Flow in a SaaS Startup

CAC only measures how much it costs to buy a new customer. Most of SNM expense is not spent on acquiring customers, but retaining their existing ARR. One challenge today with being overmetricated in some ways is what I see across so many SaaS startups that I work with. marketers are now being judged on results this month rather than this year.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner